Showreels are a common tool for businesses like Never Sit Still.
Over the years we have made, tweaked and updated our own showreel countless times. With so much content in the market, we feel they often fail to stand out and quickly become outdated. In addition to this, clients can often find our process foreign and complicated, or our previous work might not be the perfect reference for the brief.
To counter this we created an ‘Anti-Showreel’, a video to replace the traditional showreel, and a way to capture our animation process, studio ethos, and what it's like to work with us.
Crafted internally by the Never Sit Still crew, it’s an exciting and engaging reel designed and animated from scratch, showcasing our strengths across the many disciplines we work with.
Credits
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3D Design & Motion — Never Sit Still
Music & SFX — Smith & Western
Script — Ian Haigh
VO — Abe's Audio
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Studio Director — Mike Tosetto
Studio Director — Mike Tosetto
Producer — Darcy Green, Sharon Lim
Creative Director — Zoe Crocker
Design — Zoe Crocker, Supriya Bhonsle, Bruno Borio, Ben Walker, Melany Webster, Sylvia Leo, Nancy Li, Mulanne Phan, Howe Tom, Jimmy Vallance, Max Cao, Chantelle Micallef, Isabelle Trudgian
Animation — Zoe Crocker, Supriya Bhonsle, Ben Walker, Melany Webster, Sylvia Leo, Nancy Li,
Mulanne Phan, Howe Tom, Jimmy Vallance, Max Cao, Chantelle Micallef
Selects from the NSS Animation Reel.
Some R&D on flamingoes; style and rig.
Gradient R&D as we bend reality.
Real 3D zoetrope R&D and process.
Lipsync and mouth rig tests.
Composition sketch R&D.
Illustrations that are only viewed for a split second as we reveal the word "Animation".
Museum frame design.
The original colour plan for the drumming circle.
Testing different ways elements can look.
Lighting development for detailed 3D scenes, as well as look dev on the rolling balls.
Sketch to final 3D render comparison.
Rough initial storyboard sketches.
